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Building pricing strategy and setting products prices is a complex decision that involves finance, marketing and sales departments, and it has to take into consideration business strategy, the customer stature/segment within the company portfolio and the market positioning.
Every department look at the process of pricing from its own objective and these views are most of the time defendable yet conflictual, hence a clear and reliable methodology is required to build pricing strategy in order to meet set forth objectives and profit expectation.
we use analytics to we help companies understands customer needs and process of decision making with regards to the choice of one offer to another in order to set up appropriate customers offering and better pricing.
We help company with the choice of the best pricing positioning strategy, and structure better differentiated offerings, in line with the business strategy.
We help our clients design and implement balanced pricing segmentation strategy, that improve customer satisfaction and profitability.
We help our client characterize pricing vulnerabilities develop mitigation strategies, and craft the appropriate responses to a market price changes.
Price by itself is not considered a competitive advantage for a company, because a price could be easily matched, the pricing methodology however if it is Managing the pricing decision making at both strategic and managerial level, and managing price variances across the company different department .